Fast Company | What is ‘brand well-being’ And can it give you a competitive advantage?

By focusing holistically on the health of their employees, company culture, and customers, leaders can create organizations built for long-term success

By Sean Looney

People know when a brand genuinely cares about well-being—for employees, customers, and humanity at large. In many cases, it’s an intangible truth they can simply feel—in how they’re treated, how decisions get made, and whether a company’s stated values actually show up in practice. Plenty of brands talk about purpose and people. Fewer live it. And the difference is increasingly obvious.